Make it easy for your partners to reach out to you.
#SIRIUS DECISIONS SUMMIT CALENDAR HOW TO#
Don't just provide MDF, offer them guidance on how to use it. Work to protect your channel partner's interests and eliminate channel conflicts with a strong deal registration system. Engaging in marketing & sales campaigns on their behalf.You can score your partners and measure partner engagement index based on the partner activities such as The next step is to measure partner engagement: Remember that revenue is not the ONLY metrics to measure partner engagement. Measuring your partner's performance - Because, you can't fix what you can't measure Answer these questions to define your partner persona accurately. Who are your partners? What are their key strengths and weaknesses? What motivates them. To develop a successful partner engagement strategy, you need to understand your partner personas. Before you invest in PRM software you need to know your partners Knowing your partners is the first step to developing a successful partner engagement strategy Our blog this week offer some excerpts from the presentation to give you a step-by-step framework that you can use to drive partner engagement. Mindmatrix recently presented at the SiriusDecisions Summit 2018 in Las Vegas on the topic of Partner engagement.
In fact, a Study by SiriusDecisions reports that program adoption by partners can be as low as 20%. However, partner engagement is also the #1 challenge in a channel sales model. Marketing and selling your products/services as their own.Actively participating in your partner programs.
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